Growing awareness of women’s health and hygiene has led toiletry manufacturers to make significant investments in feminine hygiene products.
The market is seeing a proliferation of feminine care products on the shelves due to the increasing number of health awareness programs and initiatives. These initiatives are gaining desired audience attention due to the rapidly growing reach of television and media.
As feminine hygiene brands take initiatives to provide easy access to menstrual products for girls in need, retailers like Walmart have stepped in to support the effort.
For example, Walmart recently partnered with Procter & Gamble’s brand, Always, to donate period products to 50 local after-school organizations in 50 states identified by the America’s Promise Alliance for a year. Such beneficial initiatives are stimulating the growth of the feminine hygiene product market.
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Feminine Hygiene Products – Regional Outlook
The Asia-Pacific region is expected to reflect high market attractiveness and show high growth potential for the feminine hygiene product market in terms of increasing adoption. The reason for this growth is the growing population in the region, especially in China and India.
Developed regions such as North America and Europe also generate a significant share of sales related to feminine hygiene product use.
The ready availability of feminine hygiene products due to the large presence of supermarkets and greater awareness among the female population of the use of hygiene products are the key factors responsible for the growth of feminine hygiene products in developed regions such as Europe and North America.
Feminine hygiene products – key players
Lil-Lets, Johnson & Johnson, Ontex International, Procter & Gamble, SCA, Edgewell Personal Care, and Kimberly-Clark Worldwide, Inc. are some of the major companies involved in the manufacture of feminine hygiene products.
Feminine Hygiene Products – Driver
One of the most common but significant factors in adopting feminine hygiene is the safety and health of women during the menstrual cycle. Every month women have to go through this natural process and it becomes extremely important to maintain hygiene during periods to avoid infection.
Another factor that has a positive impact on the overall feminine hygiene product market is the increasing awareness of women about maintaining hygiene.
Lifestyle changes and rising per capita income are also fueling the development of feminine hygiene products around the world. Feminine hygiene products such as tampons, sanitary napkins, and menstrual cups are user-friendly and readily available. Feminine hygiene products are easy to transport and dispose of, making them convenient for the user.
The government’s initiative to raise awareness of maintaining hygiene, especially among school girls, is expected to spur the growth of feminine hygiene products.
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